At the Media Economics Section Conference 2024, titled "Everything Rational? The Human Factor in Media Organizations", held at Johannes Gutenberg University Mainz, Andreas Gebesmair and Yulia Belinskaya represented St. Pölten UAS with two presentations. Dr. Gebesmair presented "Gossips, Guesses, Business Lore: Dealing with Uncertainties on YouTube" and Dr. Belinskaya presented "AI in the Media Economy: The Impact of AI Integration on Value Creation Processes Using Austria as an Example", offering a detailed analysis of artificial intelligence's role in shaping Austria’s media economy. It was also announced that the Media Economics Section Conference 2026 will be hosted by St. Pölten UAS, signalling exciting opportunities for future academic exchange and collaboration.