The Media Business research group is dedicated to analysing the digital transformation of the media and creative industries from a social science and normative perspective, thus providing a basis for corporate and media policy decisions.

Copyright: Magdalena Lueger
Selected projects
Creator Careers – Coping with Uncertainties in Social Media Entertainment
An economic-sociological perspective on the careers of creatives in social media.
FAIRAI
Strengthening Austria's Innovation Capabilities and Research Excellence in Artificial Intelligence.
CliMeF - Climate Media Frames
Combining methods from different disciplines to investigate communication strategies on climate change.
ERIKA
The digital companion for climate-conscious actions in everyday life.
GovMed – Governance of open data and digital platforms
Exploring ways in which the business activities of internet companies can be regulated.