The Media Business research group is dedicated to analysing the digital transformation of the media industry from a social science perspective, thus providing a basis for corporate and media policy decisions.

Selected projects

FH-Prof. PD Dr. Andreas Gebesmair
Head of Research Group for Media Business
The group's team of social and economic scientists offers theoretically sound basic research and practice-oriented services such as industry analyses, business model development, media usage studies, social media and web analytics as well as data mining.
To the projects