The Media Business research group has set itself the task of analysing the systems of the media, platform and cultural industries from a social science and ethical perspective, thereby creating a basis for individual, entrepreneurial and media policy decisions.

Copyright: Magdalena Lueger
Selected projects
Creator Careers – Coping with Uncertainties in Social Media Entertainment
An economic-sociological perspective on the careers of creatives in social media.
AI in Media Industry
Analysis commissioned by RTR-GmbH on the extent to which artificial intelligence transforms the media industry and the existing legal and ethical framework conditions.
CliMeF - Climate Media Frames
Combining methods from different disciplines to investigate communication strategies on climate change.
ERIKA
The digital companion for climate-conscious actions in everyday life.
GovMed – Governance of open data and digital platforms
Exploring ways in which the business activities of internet companies can be regulated.
FAIRAI
Strengthening Austria's Innovation Capabilities and Research Excellence in Artificial Intelligence.