Gabriele Falböck presented the key findings of the recent study titled "Influencers - Between Rapid Reach and Responsible Action" during the event. The lecturer provided a comprehensive overview of the self-perception and external perception of influencers in Austria. Her keynote not only summarized the study's findings but also played a significant role in generating important insights and questions for the subsequent panel discussion.

The event, initiated by the Austrian Advertising Council and the Youth Media Protection Association, attracted over 100 participants from agencies, businesses, media, as well as influencers and representatives from media authorities, ministries, and social partners. The interest in the topic was reflected in the lively discussion characterized by a strong sense of responsibility towards the target audience, a proactive approach, and the desire for transparent guidelines. The event not only provided a platform for professional exchange but also allowed participants to gain forward-thinking insights for the advancement of self-regulation initiatives.