On June 15, 2023, Michael Litschka, Head of the Media Business research group, gave a lecture at the invitation of RTR (Broadcasting and Telecommunications Regulatory GmbH) on AI in the media industry: opportunities, risks, potentials. The focus was primarily on artificial intelligence and data-driven business models in the media sector. The lecture marked the beginning of a research project for RTR, which will increasingly be involved in regulatory issues related to AI in the future.