@inproceedings{kovarova-simecek_effective_2017, address = {Wiesbaden}, title = {Effective resource allocation in {PR} and {IR} – linking the output and impact of corporate communications}, isbn = {978-3-658-17253-4}, booktitle = {Conference {Proceedings} {Trend} in {Business} {Communication} 2016}, publisher = {Springer Gabler}, author = {Kovarova-Simecek, Monika}, editor = {Becker, Timo and Schreckenleitner, Peter and Reitberger, Wolfgang and Brunner-Sperdin, Alexandra}, year = {2017}, keywords = {BlogFincom, Department Wirtschaft, Forschungsgruppe Media Business, Institut für Medienwirtschaft, Institute for Innovation Systems, PR Measurement, Publikationstyp Schriftpublikation, best, peer-reviewed}, pages = {33--48}, }